The Lead Score is an aggregated metric that represents which fans are most likely to pledge a donation. The higher the Lead Score, the more likely the fan will pledge in the future.
Data that is used to calculate the Lead Score includes: previous purchase behavior (ticketing and merchandise), identification data, profile sources, and engagement data from numerous sources.
Use the Lead Score to
determine which of your newly identified fans are most likely to pledge a donation.
prioritize which of your fans are most likely to pledge a donation in the current drive year.
filter programs to include your most likely donation pledgers.
send targeted marketing emails and offers to your best leads.