Standard audiences and segmentations available to clients with merchandise integrations.
Standard Audiences:
Merch Buyers:
All merchandise purchasers: fans that have spent any money on merchandise
First time purchaser: fans that have made their first merchandise purchase in the last 6 months
Spend level audiences: buckets fans into High, Medium, or Low merch spenders within your organization based on their average yearly merchandise spend
High merch spend
Medium merch spend
Low merch spend
Merch types:
All child merchandise purchasers: fans that have spent any money on merchandise categorized as merchandise for children
Jersey purchaser: fans that have spent any money on merchandise categorized as jerseys
Men’s apparel: fans that have spent any money on merchandise categorized as apparel for men
Women’s apparel: fans that have spent any money on merchandise categorized as apparel for women
Apparel purchased: fans that have spent any money on merchandise categorized as apparel
Football merchandise purchasers: fans that have spent any money on merchandise categorized as football merchandise
Basketball merchandise purchasers:fans that have spent any money on merchandise categorized as basketball merchandise
Available audience segmentations:
Amount Spent on Apparel, Amount Spent on Child Merchandise, Amount Spent on Men’s Apparel, Amount Spent on Merchandise, Amount Spent on Women’s Apparel, First Merchandise Purchase Date, Merchandise Spend Level
Additional themed merchandise segmentations may be available. Reach out to your Client Success Lead for more information or requests.