Using Audience Conditions

Overview

When building an Audience, you have several options to filter different attributes within the builder to refine your group of fans. 

Using Conditions:

• For attributes that have the ANY / ALL conditions (i.e., postal code, audiences, tags, etc.)

Choose ANY for fans who meet the criteria of at least one selected value, and ALL for fans who meet the criteria for each of the selected values.

• Some attributes allow you to add NOT conditions. Selecting this option will exclude any fans from the Audience who match that criteria.