Which fans do you want to target? The audience determines which segments of your fan base will be assigned as leads in a program.
Select your Audience from the list. Click on the Audiences(s) you want to include in your Program.
Tip: Make sure you’ve created your Audience prior to program setup. You will not be able to build a new one from the Program builder.
You can pick any of the Audiences in your “Shared with Me” tab.
As you select the Audience, your total number of fans updates at the bottom of the program builder. Duplicates aren’t counted in this number.
Tip: You can edit the name of your program in the bottom left of the builder.
At this point, you can save and exit, which will save your audience selections in your draft.
If you’re ready to define statuses for your workflow and select products to track, click “Continue”.
Audiences are dynamic, meaning if new fans enter an Audience while the program is a draft or in progress, they will be automatically entered into the program.
Once a fan is in an active program, they cannot be removed. This is so that we can make sure your historical data for a program will be accurate and stable. Before you activate your program, make sure your group is correct. You cannot remove Audience selections once the program is active, only add.