When FanThreeSixty brings in your data, we automatically identify unique people and merge all of their individual records into a single fan profile. Here’s an overview of how that process works behind the scenes:
Bring fan data from a external source into FanThreeSixty
Map data fields to standard attributes so our system knows how to use them
3. Link records that we recognize as the same person
4. Validate contact information and hide unusable values
5. Combine the individual records into a single profile and identify a primary value for each field based on the your data source priorities
6. Using the rolled-up information, predict additional attributes to fill in a more complete profile.