With Audiences you can more efficiently and easily add tags to many fans at once. Because of the dynamic nature of Audiences, any tag you add to a group will automatically be added to fans who enter that group. If a fan leaves the Audiences, the tag is automatically removed.
To add a tag to an Audience:
In the Audiences list, select the group you want to add a tag to.
Click the tag icon in the action bar.
In the “Add New Tags” dropdown, you can search for a tag or click to see the full list of available tags. You can select more than one.
Click “Save Changes” to add your selected tags to the group. Every fan in the group will get the tag automatically.
Note: The process of automatically adding tags to fans in an Audience takes longer the larger the Audience is. For a group of 300,000 fans, it will take approximately 30 minutes before you see the tag appear on every fan.
To remove tags from an Audience:
Select the group you want to remove tags from.
Click the tag icon in the action bar.
In the “Remove Existing Tags” dropdown you can select any of the tags that are associated with your Audience.
Click “Save Changes” to remove the tags. The tag will be removed from any fans to whom it was automatically added.
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