Why do some tags have a dot and others don’t?
When you add and remove tags on fans themselves, you are doing so manually. Manual tags are represented with a dot because they can only be removed manually (by selecting that fan from a list or on their fan profile).
Similarly, tags that were added automatically can only be removed automatically, either:
when the fan leaves the Audience
or when a user removes the tag from the Audience
What happens if a fan gets the same tag twice?
The same tag that you add to a fan manually could also be added automatically by an Audience. When this happens, the manual tag takes precedence. This means that the fan will continue to have the tag even if they leave the Audience.
If you manually remove a tag, but the fan is still in an Audience that uses the same tag, the fan will keep the tag unless it is also automatically removed.
How do I use a tag as an Audience attribute?
You can create an Audience that includes or excludes fans who have a selected tag(s).
In the Audience builder, click the “Tags” tile in the Profile section.
In the dropdown, select the tags you want to segment by.
By default, the group will include fans who match any of the tags you select (i.e., one fan may have Tag A and another fan may have Tag B). If you choose “Fans must match all of the following selections,” a fan must have every tag selected here to be included in the group.
If you want to exclude fans who have a tag, click “Add Not Condition” and then select the tag(s).
You can add any other attribute tiles to complete your group.
How do I filter a fan list by tags?
On fan lists for Audiences and Programs, you can filter by tags.
Double click to open an Audience or Program’s fan list. (Sales managers, click “View Leads” on the Program’s dashboard page.)
Click the “Tags” label in the left panel to see a list of tags for your organization.
Note: If no fans in your list have tags, you won’t see this section in the filter panel.
3. Select one tag to see all fans in the list who have that tag.
4. If you select more than one tag in the list, you’ll see fans who have any of the tags you’ve selected.