A campaign is a way to group different activities such as programs and mobile communications, to see the overall results of those activities with regard to ticket sales and revenue.
Campaigns are created by tagging different activities you want to see in the report. The report shows you the purchases and revenue of the fans in that campaign, for the products you’ve identified.
A purchase will be included on the report if it meets these criteria:
The fan is part of this campaign’s target audience
The product is part of a program in this campaign
The fan purchased the product while that program was active
Tip: Your target audience is made up of fans who were part of (one of) the programs, received (one of) the communications or opened (one of) the emails.
Products are added when you build a program. A product can be a ticket plan or a single-event purchase. You can add as many products to a program as you want. Only products that start on the current date or after are available.
You can filter the numbers at the top of the report by any of the products in this campaign. It will not filter the table or the campaign metadata at the top right.
Important: If you do not tag any programs, or the programs you’ve tagged do not include any products, you will not see any revenue metrics in the report.
Campaign Purchase Rate:
Your campaign purchase rate is the percentage of fans in your target audience who purchased one or more of the products within the given dates. The timeline graph shows the growth of your purchase rate over time, as well as the messages your fans have received. You can flex the timeline to show different granularities of time: by day, week, month or year.
The overall dates of the campaign are the earliest start date of any of your tagged activities to the latest end date of the same. Purchases are counted within the dates of the program the product belongs to, however.
The report refreshes every morning, so when you create a new campaign or add a campaign tag to an activity, you will see the updated report the next day.
Program Purchase Rates:
The table lists all the different activities you’ve tagged for this campaign and their individual metrics. The program purchase rates are the percentage of fans in that program who purchased the product(s) for that program.
A fan receives a mobile message when they load it on their app. Engagement rate is the percentage of those fans who also interacted with the message.
How to create a campaign report
Create a Program
On the Reporting tab, select one or more products for this program. (Note: Only products that start on the current date or after are available to choose).
3. On the Reporting tab or in the info panel, select a campaign tag. You can create a new campaign tag by typing it into the box and hitting enter.
4. Optional: Add the same campaign tag to other programs, or to one or more mobile communications
5. On the next day, go to the Campaign Performance Report on the Reports page and select your campaign tag from the dropdown