Create an Audience

Overview

When looking to engage your fan base, Audiences are a key step to enabling a personalized conversation with your fans. Audiences are designed to make your fan data active, therefore, Audiences are dynamic and updated instantaneously as the criteria for determining an Audience is met. Whether you are looking for Audiences based on demographic, behavioral, preferential, or predictive data, you can easily configure the Audience within FanThreeSixty. When you need to create a new audience, use the steps below. 

Who can create an Audience:

• Administrators, Executives, and Managers

Create an Audience:

• Navigate to the “Audience” tab and click the “Create Audience” icon.

• Set global filters

  • Select whether to create an Audience of “Fans” or “Records”

• Select the matching criteria for the Audience  

  • Match all conditions

  • Match any conditions

  • Match no conditions

  • Select fan Attributes to define your audience

  • Modify the fan Attribute conditions to define the desired Audience

• Click the “Save Audience” icon to save the Audience

• Create the Audience name and select the Audience type

• If you want to share the Audience, enter the email of the team member you would like to share it with. You can also make the Audience public by clicking “Make Public”.

• Select the newly created Audience within the Audience list