When looking to engage your fan base, Audiences are a key step to enabling a personalized conversation with your fans. Audiences are designed to make your fan data active, therefore, Audiences are dynamic and updated instantaneously as the criteria for determining an Audience is met. Whether you are looking for Audiences based on demographic, behavioral, preferential, or predictive data, you can easily configure the Audience within FanThreeSixty. When you need to create a new audience, use the steps below.
Who can create an Audience:
Administrators, Executives, and Managers
Tip: Users can determine whether they want an Audience to only be visible to them or whether they would like to share the Audience with individuals in the organization. If you don’t have access to creating Audiences, ask your admin to update your role.
Create an Audience:
Navigate to the “Audience” tab and click the “Create Audience” icon.
Set global filters
Select whether to create an Audience of “Fans” or “Records”
Select the matching criteria for the Audience
Match all conditions
Match any conditions
Match no conditions
Select fan Attributes to define your audience
Modify the fan Attribute conditions to define the desired Audience
Click the “Save Audience” icon to save the Audience
Create the Audience name and select the Audience type
If you want to share the Audience, enter the email of the team member you would like to share it with. You can also make the Audience public by clicking “Make Public”.
Select the newly created Audience within the Audience list
When choosing fan attributes, keep in mind that some will allow you to perform “not conditions” or will allow you to add additional criteria within the attribute template.
Find a fan attribute faster by typing it into the search bar at the top of the page.
When filtering on Fan’s, only Fan’s with a valid First Name, Last Name, and Contact Method (Email Address, Phone Number, or Mobile Application account) will be included.