Driving Mobile App Engagement

Now that fans have downloaded your app, you need to give them a reason to keep coming back. Remember that users today only use nine apps out of the 50+ downloaded on their phones. These simple tips can not only help turn your app into one of their preferred daily apps, but can also make your app their go-to source for all things related to the team.

Here’s our guide to driving mobile app engagement.

Promote Push Notifications

Push relevant information to the right fan at the right time with our notifications feature. Be specific and communicate clearly with fans how this app uses push notifications. Don’t just ask them to opt-in, give them a reason why. For example, when configuring their account, walk them through why notifications matter. “Get breaking team news and alerts before anyone else;” or, “Accept to enable push notifications so you never miss: breaking team news, app-exclusive offers, time-sensitive mobile promotions, exclusive giveaways and fan polls.” Include this notification information on the app promotion page as well.

Use Deep Linking

Deep linking on mobile ensures that fans are redirected to another screen within the app. When posting exclusive in-app content on social media or in push notifications, take users beyond the home screen, linking to another page within the app. Deep linking offers saves the user valuable time while searching for
relevant screens, engages fans immediately with the right content at the right time and eliminates confusion with navigation.

Exclusive Content

Develop exclusive content or create custom offers and special promotions that are only available in the app. Create and launch banner ads on your site that promote app-only specials and exclusive content, incentivizing fans to download and use the app.

Interactive Content

Use the app to send polls and surveys or to launch enter-in-win contests and giveaways. Put the survey
question or poll text in the push notification for increased engagement.

Game Stats and Player Updates

Release the starting roster to all app users before anywhere else. Breaking news comes here first to make the app the preferred source of truth for your fans and the place they go to first for breaking news, updates and more.

Sponsored Offers

Work with your sponsors to develop branded in-app offers for fans. Use the sponsor name or logo in the push notifications to alert fans of the custom offer.

Get Feedback

Send engaged users a push notification to quickly rate the app after their first 30 days of using the app. Give them a special gift or offer, such as a 10 percent off one concession purchase, as a “thank you” for their feedback.