Sponsor Manager or “Sponsors” is a new FanThreeSixty feature that lets you manage sponsored assets across the FanThreeSixty platform. Adding sponsors and individual assets for each of them will allow you to display them in your mobile application. You can also track user impressions and individual clicks engagement with each sponsor and asset. You’ll find “Sponsors” in FanThreeSixty, within the Mobile App section of the Admin area.
The Sponsors dashboard is organized by brand names in an easy-to-read list so you can quickly view and manage assets for the companies with which you have sponsor relationships. Each of these sponsors can have a collection of assets that can be deployed within FanThreeSixty. Total impressions, clicks, and reach are computed across assets and are combined to show an aggregate summary for each sponsor, giving you a better understanding of how sponsored content is performing. Double click on any sponsor to see the engagement data for each individual asset.
Assets: the total number of assets that have been added for a particular sponsor. (banners, app headers, & sponsorship bars). Includes both active and inactive assets.
Locations: the number of mobile app screens actively displaying a sponsored asset within the specified date range
Impressions: the total number of times all sponsored assets for a particular sponsor were viewed within the specified date range
Clicks: number of times a fan tapped on a sponsored asset within the specified date range
Click Rate: number of clicks divided by the number of impressions
Reach: number of unique fans that viewed a sponsored asset within the specified date range
Adding a Sponsor
Click the Blue “+New Sponsor” button to add a sponsored brand.
Fill out the company or brand name and add their logo. The logo here is used only within the dashboard and will not be presented to fans.
Click “Save” on the image after uploading it, then click “Save and Continue” to save it.
Adding an Asset
After adding your new sponsor, you will be immediately presented with a pop-up modal to add your first asset for the sponsor.
Click the type of asset to add, or click the “X” to close the window if you do not have an asset prepared.
Upload your image (asset) and give it a name. The asset is fan-facing and will show for fans in the app once added in its desired position. The asset name is for internal use only.
Click “Save” on the image, then click “Finish” to add the asset.
Note: Adding a new asset for a sponsor does not add it to the app.
Sponsored asset types
The app header sponsored asset is a global header that appears in the top-right corner of *all screens in the app. The app header asset is commonly reserved for a presenting app sponsor.
The sponsor banner is the most frequently utilized asset. Sponsor banners, more commonly known as image widgets, are supported on most pages within the app and can include a custom URL/link per image.
Sponsor bars can be appended to any mobile communication (info, poll, survey, or banner) or the news widget. Any "sponsored" mobile communication that includes a sponsor bar asset can also include a custom message per communication. For instance, "Brought to you by Coca Cola".
Manage a sponsor
After you’ve added a sponsor, with or without an asset, the sponsor will be displayed in the list of sponsors. Double click on any sponsor to edit, add, or remove assets, as well as see detailed information about engagement and performance.