A campaign is a report that shows revenue from tickets in relation to activities and audiences in FanThreeSixty.
It consists of three things:
Tickets to track. You can track tickets to individual events or ticket packages, or both.
A time frame. It can be as long or short as you like.
One or more audiences/activities. Activities are mobile communications, emails or programs. These will determine your targeted fans and your conversion rate.
Before setting up a campaign
You need to have your ticketing events mapped. FanThreeSixty may have done this at the time your platform was set up. If you don’t see any tickets listed under “Choose your goal” in the campaign builder, you may need to do the mapping. Follow the instructions here to set this up.
Create a new campaign
On the campaigns page, click the new campaign button. In the builder, choose at least one event or package to track as your goal. Select the dates you want to track revenue for. (You can select past or future dates).
Once you click create, the campaign will start tracking revenue. If you choose dates in the past, some revenue metrics might show up right away, for anybody that has bought those tickets in your date range.
Add activities and audiences
At the bottom of the campaign report page, you can pick any of your existing programs, emails, communications or audiences to include in the campaign. This will narrow down the scope of your target audience and calculate a conversion rate.
Conversion rate: The number of fans in the target audience who bought one or more of the tickets/packages you identified, during the dates you have selected.
You can add new programs, communications or emails to a campaign when you create them. You can also attach a campaign on the detail page for email and comms and the “view details” modal for a program.
Total revenue counts revenue for each of your selected events or packages, within the selected dates.
Tickets sold counts the individual tickets sold for each of your selected events or packages within the selected dates.
Converted fans is the number of unique fans who bought any of your selected events or packages within the selected dates.
Targeted fans is the number of unique fans in the target audience for any of the activities or audiences you’ve added to the campaign.
Years as a fan, spend per fan, distance to venue, engagement level: See audience insights glossary
The chart shows:
The growth of your revenue over the dates you have selected
Each of your activities along the selected timeline
Targeted: How many fans were sent that email or comm, included in that program or audience. These numbers can grow if more fans are added to the audience
Converted: Percentage of those fans who purchased any of the selected events or packages within the selected dates
Filtering a campaign report
You can filter the charts by:
Any date range within the dates of the campaign
Any of the single-event tickets or ticket packages
Select ticketing data fields from the selected tickets (ie, price code, section, event name, etc)
In the activity list, only the converted percentage will change with the filters.