Campaigns FAQ
Monitor ticket performance over time
A revenue report formulated from ticket sales in relation to audiences and marketing activities.
Frequently Asked Questions
Q: What are the dates that display under the Campaign?
A: The dates that display are reflective of the date range selected when the Campaign was created.
Q: Once tagged activities are added to a Campaign, how long will it take for the metrics to update?
A: Depending on the number of tracked activities or audiences targeted, it may take a few moments for data to update. If you aren't seeing activities update after a few moments, try refreshing the page.
Q: Is there a limit to the number of activities that can be included in a Campaign?
A: No. However, if you start to exceed 50+ activities, you may see longer load times.
Q: When creating a Campaign, do I have to select single events and a ticket package?
A: No, at a minimum, you just need one event or one package.
Q: Over the last couple of days, the number of profiles in the Campaign audience has been growing—why is this?
A: As numbers in an audience grow, you will see the numbers fluctuate in the Campaign. If you were in the audience when the Campaign was created, you will remain included in the audience number.
Q: What happens if a ticketing event is not mapped and you are not able to find it in the Mapping Tool?
A: If you are not able to find the event you are looking for, please reach out to support@fanthreesixty.com.
Q: If I have a package and the events inside the package were different prices, is that reflected in the Total Revenue numbers?
A: No, all pricing for package events will be divided evenly.
Q: Once I have created a Campaign, am I able to edit it?
A: The pencil icon at the top-right of the screen will allow you to change the Campaign name and the date range. You can always add or remove audiences. However, you cannot modify the events included in the Campaign. If you would like to map or apply filters to a different set of events, please create a new Campaign.
Q: How often does Campaign data refresh?
A: The Campaign data refreshes every hour.
Q: How do I ensure I see a full breakdown of all ticket packages sold and revenue in the Campaign view?
A: To see a breakdown of ticket sales and revenue by ticket package, the best practice is to first create individual mappings for each package (e.g. season, flex, or mini), then select each individual mapped package when creating the Campaign. If you add them all to one single mapping, the Campaign view cannot provide a visual breakdown of how many of each package was sold.
Q: How are my various ticket types totaled in a Campaign?
A: Within Campaigns, ticket purchases are evaluated in two ways: Package purchases and individual tickets (as part of a package or purchased independently). Typically, a fan who has purchased a package (whether a season ticket package, flex, mini, or otherwise) will be categorized as both a package buyer and a single-ticket buyer. Filtering is available on the front end to allow the user to further narrow down by price codes, which provides users with a specific look at individual ticket sales and revenue.