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Event Analysis

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The Event Analysis enhancement includes new features and an optimized redesign of the Events Details page, including what displays when creating or editing an event.

Event Details (Enhanced)

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The event details section shows basic information related to the event, including:

  • Start date and time

  • End date and time

  • Last updated date and time

  • Ticketing URL

  • Video/Audio URLs

  • Etc.

Ticketing (New)

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The Ticketing section allows you to track event-specific ticketing insights and tailor marketing activities to engage specific buyers.

Ticketing metrics include:

  • Fans scanned - number of fans who have scanned into the event

  • Tickets scanned - number of tickets that have been scanned into the event

  • Ticket owners - number of fans who currently own a ticket to the event

  • Tickets sold - number of tickets that have been sold to the event

  • Revenue - amount of revenue generated based on the sum of the tickets sold

All of the fan based metrics listed above are retargetable (Not including tickets scanned, tickets sold, and revenue), meaning they can be used to:

  • View those specific fans

  • Create an audience

  • Send a mobile comm or email

  • Create a program

For accurate ticket package insights, ensure your ticket package mappings are current. See the Knowledge Center article below to learn how.

https://support.fanthreesixty.com/hc/en-us/articles/23181170692372-Data-Mapping

Membership (Enhanced)

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No major changes have been added to the Membership section. As before, you can use this section to see how many fans have checked in. Those fans are retargetable.

Linked Forms (Enhanced)

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You can now view any forms that are linked to the event, as well as how many responses the form received and how many fans engaged with that form. (The Fans Engaged metric is retargetable by clicking on the number)

New Segmentations in Custom Audience Builder (Enhanced)

The enhanced metrics now available on the Events page have implications related to Custom Audience Builder. You may now create combinations/custom audiences using the metrics see on this page, including:

  • Event Ticket Buyers

  • Scanned Event Tickets

  • Event Parking Purchases

  • Package Buyers

  • First-Time Ticket Buyers

  • First-Time Package Buyers

  • Etc.

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