Adding event codes into the Ticketing Events options helps insights and audiences to be generated based on concepts surrounding tickets. Without this mapping, it is difficult for the system to understand the relationships between tickets, events, seasons, and the fans that own them. FanThreeSixty will be able to learn from your mappings over time and be able to gradually speed up the mapping process.
We recommend complete this ticket mapping to events as soon as:
your ticketing system includes that seasons tickets and
your events have been published in your event feed
You can find the Ticketing Events toggle in each event edit screen.
Types of Tickets
Single-game tickets
From the box office, at stadium, or on game day, this is the most common type of ticket that is used for an event.
Season tickets
These tickets are somewhat difficult to track on gameday since tickets are shared with other fans, but they are owned by some of your most dedicated fans.
Ticket packages
Teams imagine these very differently to tailor for their specific sports, fan needs, or helping sales teams convert at different times during the season or in the off season.
Event parking
Depending on the event or venue this may or may not be included.
Other
This is helpful for sellable items that are specific related to an event (donations, headsets, etc.)
Start/End dates of the season (optional)
Including this helps delineate which season the event is related to, especially helpful with non-stat / unique events.
FTS Recommend Standards
Since no common standard is followed across the sports industry we recommend establishing a structured 10 character event code. This will allow an easier mapping process across seasons and allow for future automations. If each season changes concepts a manual mapping/review effort will be required.
Single Game Event Code Recommendation (10 characters)
Characters | 1, 2, 3, 4 | 5, 6 | 7, 8 | 9, 10 |
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Concept | Year of Sport | Specific Sport | Type of ticket | Number |
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Possible Values | # # # # | FB (Football) | SG (single game) | # # |
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| MB (Men's Basketball) | SS (student single game) |
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| WB (Women's Basketball) | TM (Tournament Game) |
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| WS (Women's Soccer) | RG (Regional Game) |
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| MS (Men's Soccer) | PS (Post-season Game) |
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| BA (Baseball) |
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| SB (Softball) |
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| MV (Men's Volleyball) |
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| WV (Women's Volleyball) |
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Examples |
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2021 Football Game vs. Opponent (9/1/21), first game of the season | 2021 | FB | SG | 01 |
2022-23 Women’s Basketball Game vs. Opponent (1/1/23), 21st game of the season | 2022 | WB | SG | 21 |
Season Event Code Recommendation (10 characters)
Characters | 1, 2, 3, 4 | 5, 6 | 7, 8 | 9, 10 |
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Concept | Year of Sport | Specific Sport | Full Season or Prorated | Quantity, percentage |
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Possible Values | # # # # | FB (Football) | FS (full season) | ## |
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| MB (Men's Basketball) | PR (prorated) |
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| WB (Women's Basketball) | SS (student season) |
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| WS (Women's Soccer) |
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| BA (Baseball) |
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| MV (Men's Volleyball) |
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Examples |
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2018 Men’s Basketball Season | 2018 | MB | FS | 00 |
2021 Football Season 50% games remaining | 2021 | FB | PR | 50 |
Package Event Code Recommendation (10 characters)
Characters | 1, 2, 3, 4 | 5, 6 | 7, 8 | 9, 10 |
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Concept | Year of Sport | Specific Sport | Full Season or Prorated | Quantity, Percentage |
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Possible Values | # # # # | FB (Football) | FX (flex pack) | ## |
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| MB (Men's Basketball) | FH (first half pack) |
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| WB (Women's Basketball) | SH (second half pack) |
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| WS (Women's Soccer) |
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| BA (Baseball) |
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| MV (Men's Volleyball) |
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Examples |
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2021 Men's Basketball Flex pack for 3 games | 2021 | MB | FX | 03 |
2021 Men's Basketball Flex pack for 50 percent of the season | 2021 | MB | SH | 50 |
Parking Event Code Recommendation (10 characters)
Characters | 1, 2, 3, 4 | 5, 6 | 7, 8 | 9, 10 |
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Concept | Year of Sport | Specific Sport | Type | Number of event this season |
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Possible Values | # # # # | FB (Football) | PK (standard parking) | ## |
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| MB (Men's Basketball) | PM (parking motorhome) |
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| WB (Women's Basketball) | AP (accessible parking) |
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| WS (Women's Soccer) | WL (waiting list) |
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| BA (Baseball) |
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| MV (Men's Volleyball) |
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Examples |
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2021 Football Parking, first event for the academic year | 21 | FB | PK | 01 |
2022 Women's Basketball, 99th game of the academic year | 22 | WB | AP | 99 |