You can send marketing messages to SMS-compliant fans via text message. To do so, navigate to our Mass Texting product and click the + New Message button.
Crafting the message is designed similar to mobile comms, forms, and emails. You can draft the title and craft your message all while seeing a preview.
As you type your message, the character/segment counter will total the number of SMS segments that will be sent and charged by the carrier. A single text can contain up to 160 characters. Anything between 160-320 characters will display to fans as a single message, but will count as two segments and be charged as two SMS messages with the carrier. Sending messages shorter than 320 characters will ensure the best deliverability and end user experience.
Additional Options
Selecting a phone number
If you organization has access to multiple phone numbers, you can switch which number you can send the message on behalf of (see the From dropdown).
MMS / Icons
If you want to include you an emoji or image, you can do so by selecting the small photo icon in the subject window.
Reporting
Add a tag to
Tracking impact
Due to the nature of bulk marketing messages, sent to and received are the two primary metrics that are reported on.