FanThreeSixty now offers a data trending view to see fan data. Tending data is available for Mobile Communications and Email Communications.
When viewing the communications pages under the Mobile or Email sections of the Fan Data Platform, users may now toggle the view from List or Metrics to Trending to change the way the data is presented.
Once “Trends” is selected, the selected data will be displayed as a line graph to show the metric changes over the selected period of time. The available timeframes to display are weekly or monthly.
Mobile Communication Trends
The mobile communication data points are available to see in the trending view:
Impressions: Total number of times the message was viewed
Reach: Number of users who say the message in the app (whether they interacted or not)
Engagement Rate: The percentage of fans who received the communications who clicked, opened, liked, or watched the video.
Likes: Who selected the heart button and “liked” the photo
Email Communication Trends
The email communication data points are available to see in the trending view:
Fans reached
Total opens/Unique opens
Total clicks/Unique clicks
Average engagement
Engagement rate