Description
The Lead Score is an aggregated metric that represents which fans are most likely to purchase. The higher the Lead Score, the more likely the fan will purchase in the future.
Data that is used to calculate the Lead Score includes: previous purchase behavior, identification data, profile sources, distance to your venue and engagement data from numerous sources.
Use Cases
Use the Lead Score to
determine which of your newly identified fans are most likely to purchase to an upcoming event.
prioritize which of your lapsed buyers are most likely to return to an active purchasing state.
filter programs to include your most likely purchasers.
send targeted marketing emails and offers to your best leads.